Cold-Air Inflatable Adds Pizzazz to Italian Festival

Custom Inflatable Adds a Sense of History to the Italian Heritage Festival

Event marketers, The Display Company, were charged with creating an interesting centerpiece for the Italian Heritage Festival in Buffalo, NY. As the largest street festival in the United States, this event would attract thousands of onlookers.

What came to mind? One of the most well-known Italian landmarks ever: the Leaning Tower of Pisa.

The Display Company specializes in decorative display props for commercial and corporate events, film, television, stage productions and more. Needless to say, they have the creative power to generate ideas on the fly. What they didn't have was someone to bring those ideas to life. Enter Landmark Creations.

Working within the criteria The Display Company provided, we developed a cold-air inflatable, 30-foot-tall model of the Tower. This allowed the inflatable to stay upright via an electric blower system. Thanks to its light weight and mobility, the entire display can be packaged for later use. And that's just what The Display Company had in mind.

The Leaning Tower of Pisa got a lot of publicity and has now become part of The Display Company's inventory. "Buffalo and the surrounding areas look forward to this annual street festival. This 30' Leaning Tower of Pisa was a showstopper that was well received. We are looking forward to renting it to other festivals around the country."

Dual purpose. Revenue generating. Eye catching. Just a few of the things we love most about inflatables.

Featured in Landmarketing Issue 38

View More "Concert & Stage Production Inflatables" Articles

Inflatable Mascot Celebrates High Times at Outside Lands Music Festival

Katy Perry Rocks Her Residency in Las Vegas with Inflatable Stage Props

Custom Inflatable Prop Puts Teeth Into Touring Band's Stage Design

Custom Inflatable Creature Brings Rock Band's Album Art to Life

What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC