As part of an exhibition called HUMAIN, a “meditation on an impending reality in which machines are not separate, but a part of us,” this giant hand was displayed for a summer on the roof of Montréal’s Phi Centre. From July to September 2019, locals and tourists alike flocked to the city’s old quarter to catch a glimpse of “la main chrome!”
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"