Hubert, the Mesker Park Zoo's giant inflatable penguin replica, created buzz and photo opps at various community events to promote the zoo's Penguins of Patagonia" exhibit. Easy-to-transport and set-up, giant inflatables can work overtime; Hubert was seen at chamber events, rooftops, and various remote locations, where fans of the zoo were encouraged to share their photos of him using hashtags to create additional social media buzz.
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