To help promote the launch of Captain Morgan’s Sweet Chili Lime rum, Diageo turned to Landmark Creations for a vibrant inflatable billboard with strong shelf appeal. This 10-foot-tall custom display featured the brand’s signature lips icon and a pedestal base, with internal structure built to support double-sided lighting. Created for use in outdoor activations and promotional events, the inflatable delivered bold, on-brand visuals that helped drive engagement and visibility for a new product in a competitive beverage market.
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."