An extension of Luvs Heavy Dooty Blowout Challenge campaign, this inflatable baby was placed inside the Mall of America. With the participation of guests the baby's diaper would grow. Diaper donation were also made to Project Night Night, a charitable organization for families in need.
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"