Bell Brands USA used a 26-foot-tall inflatable version of the Laughing Cow in Times Square to kick-off a new advertising and marketing campaign for the Laughing Cow brand.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”