Dean Foods used a giant inflatable product replica of their milk jug during the transition of the Blue Bunny brand to the Land O'Lakes brand. Inflatable product replicas help to decrease brand erosion and maintain consumers' brand perception.
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”