Fans of the Indy 500 were encouraged not to drink and drive at the Indianapolis Motor Speedway in an activation by Team Coalition for Miller Lite. Fans who took the pledge signed the giant inflatable milk bottle and were photographed at the event, creating a social-media share worthy momentum to promote the cause and the brand!
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”