Fans of the Indy 500 were encouraged not to drink and drive at the Indianapolis Motor Speedway in an activation by Team Coalition for Miller Lite. Fans who took the pledge signed the giant inflatable milk bottle and were photographed at the event, creating a social-media share worthy momentum to promote the cause and the brand!
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."