Fan Zone encourages fans to take the pledge of to drink responsibly at the 2018 Rose Bowl. By allowing fans who take the pledge sign this giant inflatable, Fan Zone creates a perfect photo opp that not only spreads their brand but their message too!
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."