Dos Equis sponsored the 6th Annual SEAPaddle NYC, an event where athletes, professional surfers and celebrities paddle 26.5 miles to benefit autism and environmental activism. This inflatable beer bottle wrapped with a squid arm was placed in the Hudson River to advertise at the event.
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"