Crocs Footwear got attention while sponsoring the Next Step Campus Tour with their giant, inflatable tent. Next Step Campus Tour provided college campuses with concerts that featuring newly established artists. Crocs' branded tent increases brand awareness at each campus event.
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”