To support Kendrick Lamar’s 2025 tour visuals, tour director Coffey Black collaborated with Landmark Creations on a custom inflatable art piece modeled after a classic air freshener. Suspended above the stage and paired with oversized inflatable dice, this 14-foot display served as a dramatic and unexpected visual anchor. Simple in palette and striking in form, it added scale, contrast, and a touch of surrealism to the tour’s evolving stage design—proving once again that impactful visuals start with bold ideas.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”