To support Kendrick Lamar’s 2025 tour visuals, tour director Coffey Black collaborated with Landmark Creations on a custom inflatable art piece modeled after a classic air freshener. Suspended above the stage and paired with oversized inflatable dice, this 14-foot display served as a dramatic and unexpected visual anchor. Simple in palette and striking in form, it added scale, contrast, and a touch of surrealism to the tour’s evolving stage design—proving once again that impactful visuals start with bold ideas.
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."