With the help of event company Production Glue, New York became Bikini Bottom for a day to promote the launch of Nike’s Kyrie x SpongeBob sneaker collection. This 25-foot inflatable recreation of the titular sponge’s “pineapple under the sea” served as the entryway to the event, making guest feel as though they’d splashed down into their favorite cartoon lagoon!
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”