Earth Beverages used inflatable to promote the launch of a custom branded line of energized cocktail mixers during the 2010 World Series of Poker tournament. Full digital printing and size of these inflatable product replicas helped attract lots of attention at the event.
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."