Dos Equis sponsored the 6th Annual SEAPaddle NYC, an event where athletes, professional surfers and celebrities paddle 26.5 miles to benefit autism and environmental activism. This inflatable beer bottle wrapped with a squid arm was placed in the Hudson River to advertise at the event.
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."