Hy-Vee Inflatable Archway Promotes Sponsors & Makes a Good Impression

Hy-Vee Inflatable Arch Contributes to Raising Money for Children's Charity

Employee-owned Hy-Vee grocery stores have 229 locations - and a big heart. CEO Ric Jurgens founded the Hy-Vee Triathlon in 2007 to promote fitness and encourage a healthy lifestyle.

But there was more. Jurgens also wanted to help children. So he set up the triathlon to donate proceeds to Variety - the children's charity in Iowa.

We were thrilled to play a small part in helping this organization raise over $750,000 (to date) for their charity and to persuade others to live healthy. By having an inflatable archway created for the race, Hy-Vee was able to promote their sponsors through the use of interchangeable banners. In addition, the professionally designed and manufactured arch also made a great impression when the event received television coverage on NBC.

According to Darin Hirl, Director of Event Marketing, "The Hy-Vee Triathlon has grown in four years to the richest event in the sport. Elite athletes from around the world come to West Des Moines in pursuit of $1 million in prize money."

Way to go, Hy-Vee! Keep up the good work.

Featured in Landmarketing Issue 34

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What Others Say About Landmark Creations

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex