Dedica Group partnered with Landmark Creations to bring Coca-Cola’s Cappy Character to life in a custom inflatable mascot. Standing 8 feet tall, this playful cap-shaped figure was designed to welcome attendees, spark conversation, and create memorable photo opportunities at trade shows and branded events like the Fun Food Expo. By combining bold visuals with brand storytelling, the Cappy Character helps Coca-Cola stand out on the show floor while engaging audiences in a fun, approachable way.
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”