Inflatable Marketing Tents Increase Traffic & Engagement at Events

SKA Events Uses Custom Inflatables to Make Divas Happy

SKA Events (an event production company) needed a portable shelter to serve as a recognizable structure at the SHAPE Diva Dash 5K nationwide series of obstacle races. Their criteria included being large enough to house sponsor displays, prize giveaways and a lounge area.

SKA Events also wanted flexibility with the use of the shelter since each market for the Diva Dash was unique.

The answer? Custom inflatables! Marketing tents are fully customizable, can be constructed in any size and are easily brandable. At each of 10 locations across the country, women signed up for Diva Dash 5K races featuring fun, challenging and downright hilarious obstacles for ladies only. SKA Events made sure the custom marketing tent they commissioned could serve as a rallying point for race attendees.

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them," said April Lo, Producer with SKA Events. The tent served to increase foot traffic and interactions with sponsors at the races.

The tour is currently ongoing and crisscrossing its way around the U.S.

Featured in Landmarketing Issue 46

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What Others Say About Landmark Creations

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes