Inflatable Mascot Helps Tech Company Stand Out In A Crowded Venue

Edwin The Inflatable Duck Is A Big Hit At CES

Thousands of people, hundreds of booths, and everywhere you look, there's a cool new gadget to grab your attention. The Consumer Electronics Show is the place to be for tech firms, but without a standout display, it can be tough to attract buyers to your booth.

That's just what pi lab, the makers of Edwin the Duck, faced as they headed for Las Vegas to show off their popular learning toy. The solution? "Giant Edwin."

The inflatable mascot shares his smaller cousin's enthusiasm for education, with the added benefit of being highly visible — and more than a little photogenic.

In fact, pi lab CEO Matt MacBeth says their booth at CES enjoyed a steady stream of retailers, distributors, bloggers and members of the media — all thanks to a four-foot-tall inflatable duck. He calls the event "a resounding success," due in large part to Giant Edwin, and says some people stopped by just for a photo op with the mascot.

Giant Edwin has since made appearances at sporting events, parades, festivals and even grand openings, and by all accounts, he and the folks at pi lab are having a blast.

Featured in Landmarketing Issue 53

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What Others Say About Landmark Creations

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company