Giant Inflatable Christmas Ornaments Increase Advertising Revenue for the Acropolis Center

DG Arquitectura, an interior design firm in the Dominican Republic, had a twofold purpose when they contacted Landmark Creations.

They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer.

They also wanted to generate some additional marketing revenue. It just so happens that giant inflatable balloons are perfect for both tasks!

Armed with an entire collection of Christmas ornaments in varying shapes and colors, DG set out to decorate the mall. Obviously, because of the beauty and size of these gorgeous advertising inflatables, they immediately attracted attention (the whole point, after all). By selling banners that attached to the ornaments, the firm was able to increase advertising sales while providing an excellent promotional opportunity. Merchants could place a message right in front of the hundreds of shoppers that passed through the mall each day.

How'd they make out, you ask. "We would love to add more elements next year!!!" With increased recognition for merchants, media coverage on TV, radio and in the newspapers and the additional revenue, what's not to love?

Featured in Landmarketing Issue 28

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What Others Say About Landmark Creations

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes