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Clayton Homes Brings in Inflatable Character Slash Gordon to Cut Prices During Weekend Events

Clayton Home's Inflatable Slash Gordon Character at Retail LocationSlash Gordon Inflatable Character Draws in Traffic at Local Stores

In this economy, one of the most pressing topics on people's minds is reducing expenses. That concern is only compounded when faced with making big-ticket purchases such as a new manufactured home. But, just when you thought all hope of saving money was lost, Slash Gordon storms the gates, busting down high prices to bring affordable housing to all!

Clayton Homes commissioned the Slash Gordon inflatable character to stand watch at its local branch stores. Retail outlets were enticed to purchase a particular model from Clayton Homes (a wholesaler) with the promise of Slash attending their sales events.  These days, with every weekend promotion, Slash is stationed in the parking lot or near the street of a retailer to capture attention. And boy does he!

Just imagine the reaction as drivers pass by only to see a 20-foot tall, electric blue Transformer-type action figure holding a manufactured house.  Not something you ordinarily see on a typical commute to work.

Inflatables work wonderfully as incentives in lots of wholesaler/retailer relationships.  The enticement can give wholesalers just the leverage they need to move all sorts of products from new offers to overstocks.  That extra boost of marketing help can make all the difference.  After all, providing retail branches with ways to increase traffic and sales means more business for you in the long run.

Featured in Landmarketing Issue 40

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction