Dean Foods' Clever Inflatable Product Replica Pulls Double Duty

Dean Foods' Inflatable Product Replica Promotes Two Products In One

Here's a clever idea: a double-sided product replica inflatable. Because Shenandoah's Pride Dairy (owned by Dean Foods) is usually in a position to promote two products at the events they attend, someone came up with the ingenious concept of two-sided custom inflatables.

One side of this gallon-jug-shaped inflatable was a replica of their Swiss Sweet Tea brand while the opposite side depicted Shenandoah's Pride milk. In the two months since Dean Foods' inflatable hit the road, it has made stops at Food Lion and Martins grocery store grand openings as well as a golf tournament.

Key Accounts Representative, Corri Loan, was proud to report, "We received multiple plugs on the local ESPN radio broadcast because the inflatable was set up right beside their table at the golf tournament. The announcers were fascinated by it. At the store opening, we handed out coupons for the Swiss tea while standing in front of the inflatable. Kids and adults alike LOVE the inflatable. It is definitely eye-catching and people wanted to know more about it. Thanks for the fabulous product!"

Featured in Landmarketing Issue 31

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What Others Say About Landmark Creations

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society