Dean Foods' Clever Inflatable Product Replica Pulls Double Duty

Dean Foods' Inflatable Product Replica Promotes Two Products In One

Here's a clever idea: a double-sided product replica inflatable. Because Shenandoah's Pride Dairy (owned by Dean Foods) is usually in a position to promote two products at the events they attend, someone came up with the ingenious concept of two-sided custom inflatables.

One side of this gallon-jug-shaped inflatable was a replica of their Swiss Sweet Tea brand while the opposite side depicted Shenandoah's Pride milk. In the two months since Dean Foods' inflatable hit the road, it has made stops at Food Lion and Martins grocery store grand openings as well as a golf tournament.

Key Accounts Representative, Corri Loan, was proud to report, "We received multiple plugs on the local ESPN radio broadcast because the inflatable was set up right beside their table at the golf tournament. The announcers were fascinated by it. At the store opening, we handed out coupons for the Swiss tea while standing in front of the inflatable. Kids and adults alike LOVE the inflatable. It is definitely eye-catching and people wanted to know more about it. Thanks for the fabulous product!"

Featured in Landmarketing Issue 31

View More "Food Industry Marketing Inflatables" Articles

Custom Inflatable Ice Cream Cone Attracts Hungry State Fair Visitors

Giant Inflatable Mascot Bull Beefs Up Rotary Club Fundraising

Inflatable Mascot Draws a Crowd at Events Across the Country

Inflatable Product Replica For Food Marketing Is Worth Its Weight In Gold

What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center