Big Gorrila Auto Sales Inflatable Mascot

When you look back over the history of inflatables, one thing that stands out is the inflatable gorilla. Today, that legendary icon is still performing well for businesses all across the country including one used-car dealership in Lakeland, Florida.

With a name like Big Gorilla Auto Sales, it doesn't take long to decide what your mascot will be.  When the car retailer decided to bring their namesake to life (so to speak), they chose Landmark Creations.  A poor experience with a foreign-made inflatable in years past convinced Big Gorilla that made in the USA is best.

Their goal for the inflatable mascot was to make it easy for customers to find them, so they could take advantage of the low prices and in-house financing.  Standing 26-feet tall with his bright yellow attire, slick shades and funky little smile, this big guy catches the attention of everyone.

Has it worked?  Oh yes!  The Big Gorilla team boasts, "Everybody knows about our dealership because it's the place with the big gorilla!"

Looking to stop traffic on a busy street? Need to attract attention at a sporting event?  An inflatable mascot makes a strong emotional connection that people simply can't resist.

[ featured in Landmarketing summer 2009 ]