EMC Outdoor Breaks Out of the Box

Who would think a giant, helium advertising balloon would be so special? EMC Outdoor, that's who! Their creativeness pays off for clients every day. Take the case with Treanda, for example. EMC wanted to drive traffic to their client's booth at the ASH Meeting in Atlanta, GA.  The best positioning for signage was near the meeting facility, but no signage existed. So EMC Outdoor had Landmark create unique, inflatable helium balloons branded with the Treanda logo and booth number.

By positioning "brand ambassadors" tethered with the balloons on the sidewalk, they were able to attract attention, hand out informational flyers and drive visitors to their booth inside. David Firkser of EMC loved the results. "The inflatable balloons work great for our business because they create outdoor advertising space where none existed before. We use them as 'floating billboards' to draw attention to our clients' brands at meetings and convention centers across the nation.