A Fork in the Road

Effectively Choosing the Inflatable That's Right for You

Making the decision to include inflatables in your marketing mix is definitely a step in the right direction. However, many people mistakenly believe that all inflatables are huge, fan-driven, balloons that must be used outdoors or in very large indoor arenas. This is simply not true.

There are many types and sizes of inflatables that can fit with practically any event or promotion. So, how do you choose the right one for you? Just use the simple chart below!

Basic considerations for buying inflatables:

Inflatable Type Chart

  • Space available at your event or promotion.
  • Whether your event/promotion will be held indoors or outdoors.
  • Whether your outdoor event will require placing your inflatable on a rooftop.
  • Your budget.
  • Purpose of your inflatable (i.e., attention-getter, giveaway, etc.

All inflatables are suitable for indoor events and promotions. Their wide range of sizes and their durability make cold-air, airtight, helium, sealed, and latex/mylar inflatables an excellent choice for either indoor or outdoor events. Dynamic inflatables are great for use indoors, while sealed inflatables are perfect for giveaways and promotional advertising pieces.

When making your decision about the next inflatable you buy, check the chart to be sure you get the one that best suits your needs. Complete with questions to ask, checklists and charts, this manual is a quick-read you can print and keep on hand for future inflatables purchases. Download your FREE eBook, Getting Started with Inflatables today!

- What Others Say About Landmark

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear