Let There Be (Search)Light!

According to Jan Steuck of Sky-Tracker Promotions, her business is not searchlight installations and rooftop inflatables - it's "impact advertising." The term fits well! From miles away searchlight beams streak through the sky like the arms of a giant pulling you toward the event.

It's no wonder that these luminescent marvels are so effective at attracting crowds of curious passers-by to any location. Who wouldn't be drawn to a site that radiates feelings of uniqueness, allure, and distinction? Sky-Tracker's impressive list of clients swear by the lights ­ as well as the inflatables.

Sky-Tracker Promotions has rented and sold four-beam searchlights in the U.S. and Canada since 1988. They are the nation's largest provider of searchlights, selling to the likes of the Winter Olympics, the Super Bowl (Minneapolis, MN), the Minnesota State Fair, Calgary Stampede, the Iowa State Fair, the Kentucky Derby, Thunder Over Louisville, and the Indianapolis Motor Speedway just to name a few.

Sky-Tracker also specializes in rooftop inflatables installations having recently contributed to bringing a 20-foot Elmo to life for the Children's Museum in Minnesota.

For either type of "impact advertising" installation, special attention to weather conditions is a must. According to Steuck, "We start out by sending a technician to location to check out the site. If everything is in order, we deliver and install the balloon or light, then monitor weather. As you know, weather can play havoc with inflatables and searchlights! We then take down the inflatable or light and remove it from their site. If clients need us to, we can set them up with service calls during the promotion also."

Whether they're lighting up the sky or enhancing a rooftop with attention-getting inflatables, you can rest assured that Sky-Tracker Promotions brings you experience, quality installations, and the impact you need to draw a crowd to your next event. Visit them online at www.skytrackerpromotions.com or phone them toll-free at (800) Sky-Trak.