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 As a sporting goods manufacturer of baseball, softball, volleyball, golf, and running equipment and apparel in the United States, Mizuno was looking for a way to improve brand recognition. Using an inflatable arch during their footwear and apparel sponsorship at the ING Georgia Marathon and Half Marathon in Atlanta, GA provided an excellent opportunity.
According to a company official, "The inflatable arch was placed across the road at the 20-mile water station of the marathon, which was also the 7-mile mark of the half marathon. About 15,000 runners ran under and through it." Considering this sports inflatable was viewed by the 15,000+ runners as well as all the attendees of the event the exposure was excellent.
The Mizuno inflatable arch then moved on to the Georgia World Congress Center in Atlanta, GA where 10,000 girls 18 and under were competing in a USA Volleyball National Championship qualifier.
Sports inflatables continue to provide Mizuno with ways to capitalize on event sponsorships. As with the two opportunities mentioned, Mizuno can use their inflatable arch at other events across the country to further their brand.
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