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Veryfine launched a massive guerilla sampling effort, attracting thousands of consumers and creating excitement for the brand by using inflatable replicas of their beverage products.
Veryfine in FY 2000 undertook for the first time a massive guerilla sampling effort in support of both our Core Juice line and Fruit20 spring water beverage in hopes of sampling over 500,000 consumers in a short three month period. In order to do so we knew we would have to create as much excitement as possible at every single event we attended this year... your inflatables did just the trick! Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help as we tend to have limited resources in terms of manpower at our events. They really are a "one person" operation as you described. Once again, thanks for all of your help. The assistance and guidance you provided throughout the process, from design to delivery and the "unique way we had to handle billing was first rate. Should we need services such as these in the future Landmark will be the place we go.
- Veryfine Products, Inc.
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