 How Inflatable Advertising Helps You Meet Your Marketing Goals
There are several goals that any marketing program hopes to accomplish. Advertising inflatables help you meet or exceed those goals in an affordable way that pays off with increased sales.
Goal #1 - Advertising Inflatables Gain Consumer Attention & Increase Traffic
In order to increase sales, you must first get the attention and the traffic of your customer. Advertising inflatables and balloons have high visibility and offer immediate and lasting visual impressions. Outdoor advertising inflatables literally stop traffic on streets and demand the attention of your prospects. Giant inflatable advertising increases location traffic by delivering a high visual impact right at the point of purchase. An added bonus includes improved media attention due to their uniqueness and photographic draw!
 I just wanted to drop a line to thank you for all your help with our purchase of "KOOL KONG." Talk about a show stopper! WOW!! "KONG" is the biggest, baddest primate in the California Central Valley. The workmanship is top notch. The art design and paint job are first rate. It's simple to inflate as well as deflate and store. Kids automatically gravitate to "KOOL KONG" and the adults stop and stare. Our logo "jumps" off the inflatable and clients are already lining up to add "KONG" to their on-site events.
- KOOL 92.9FM
[view other radio station case studies]
Goal #2 - Inflatable Advertising Increases Brand Awareness
Branding - in its most basic form - is an effort to create
remembrance in consumers. What could be more memorable than an
inflatable 30-foot tall reproduction of your product, mascot or logo?
The deep and long-lasting impression that is made by inflatable
advertising is one of the most powerful, and greatly lends itself to
increasing and maintaining brand awareness, brand identification and
brand presence.
 As
a company, our focus for marketing our brand names has been
concentrated on events. We are involved in May festivals, community
projects, store grand openings, sporting events, etc. Our Ruthie's
Playhouse [inflatable advertising] has been a fantastic addition to our
inventory of 'toys.' With our large cow, Ruthie's Playhouse and ice
cream products, our ability to make an event a fun day for everyone has
been a useful tool in brand awareness. My plan for the future is to add
a smaller bounceland to our inventory for use by smaller children and
to alleviate the lines somewhat. Thanks again for your great work.
- Country Fresh, Inc.
[view other food product case studies]
Goal #3 - Advertising Inflatables Connect On An Emotional Level With Consumers
It's a proven marketing fact- most buying decisions are emotional -
not logical. When there is an emotional connection between the consumer
and your company, you win the competitive edge over your competition!
Inflatable advertising bridges the gap between "needing" your product
or service and "wanting" your product or service. Once you provoke that
emotional desire to buy- sales naturally follow.
 The
inflatable "JACKET" Sports Entry Tunnel we purchased from you has
proven to be a focal point of excitement and pride for the Denison, TX,
High School YellowJackets, the Denison Athletic Booster Club and the
greater community at large. When the fog machine comes on, the music
cranks up and the YellowJackets swarm into that tunnel, the crowd goes
wild. Opposing coaches, fans and boosters all comment, oftentimes with
envy, that they wish they had such a creative symbol and rallying point
as our "JACKET" tunnel.
- Denison Athletic Booster Club
[view other sports marketing testimonials]
Goal #4 - Inflatable Advertising Increases Sales/Response
All the time and energy you've put into your marketing plan would
be worthless if you didn't achieve your desired end result- increasing
sales or response. For businesses, sales are the name of the game. For
organizations, schools, teams and other groups, an increase in
membership, donations or attendance might be what's needed. Advertising
inflatables, once again, answer the call with a proven track record of
immediately increasing sales by 20% and creating impulse buys/reactions
on the spot!
 Recently,
we have acquired several inflatable advertising promotions for our
market. All existing or new stores who have chosen to use these
promotions have shown substantial sales increases in their locations.
We feel a sales increase of $500 daily can be directly attributed to
your inflatable cup advertisements. This brings us great exposure in a
market where everyone is fighting for brand identity. Thanks to Matt
for all his help and we look forward to doing continued business.
- Quiznos Restaurants
[view other restaurant marketing testimonials]
Goal #5 - Advertising Inflatables Offer Easy Implementation
Most marketers have fought the battle of trying to "pull off" an
event only to find out that nothing was as easy as it first appeared.
Point of sale marketing often becomes cumbersome due to space, mobility
or complication. Landmark’s outdoor advertising inflatables, however,
are compact when deflated making them easy to transport and store, and
lightweight and easy to set up. By using inflatable advertising, your
marketing event will come off without a hitch!
Thank you so very much for all of your efforts in creating the newest
member of the Purdue mascot family. The customized train tunnel was
first introduced during the football season and was well received by
the athletes, coaches and fans alike. What we thought was going to be
quite a challenge to our game management staff proved to be incredibly
easy. We were able to inflate and deflate the tunnel in a matter of
minutes, clearing the way for bands and camera crews quickly and
effortlessly.
- Purdue University
[view other sports inflatable testimonials]
Goal #6 - Stay Within Budget
There are very few companies and organizations that have an
unlimited amount of money to spend on their marketing efforts.
Surprisingly, advertising inflatables are very affordable additions to
your plan that not only last and last, but also provide a fabulous
return on investment in sales dollars.
 I
currently own ten Great Clips franchises and I've used all three of
your inflatable styles. I inflate the 8' EZ-Up outdoor advertising
inflatable by the road in front of my salons to attract new customers.
As a fairly conservative estimate, the EZ-Up attracts 100 new customers
per week. Since I typically have the inflatable up for six weeks, I
average 600 new customers during a haircut cycle. Assuming a franchisee
runs at a 30% profit margin after break-even, then the inflatable will
pay for itself 4-6 times within a year. I would strongly recommend the
use of inflatables to all Great Clips franchisees because they work.
- Red Hill, Inc., Spokane, Washington
[view other health and beauty testimonials]
Basic Types of Outdoor Advertising Inflatables:
Popular Inflatable Advertising Product Lines:
Markets That Frequently Use Inflatable Advertising:
Have additional questions about outdoor advertising inflatables?
We'd love to answer them for you. Simply contact us today!
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