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Talk about drawing a crowd! This inflatable arch was the perfect tool for the World’s Best 10K race. A captive audience (those waiting to see who finished and who won the race) had their eyes glued on the arch.
That would probably not have been a big deal except for the fact that Autopistas, a creative race coordinator, had sold advertising space on the finish line icon.
Not only did the arch add to the excitement of the race’s finish, the archway also generated revenue for Autopistas and exposure for the race sponsors. In fact, another inflatable is in the works for next year’s event!
Excellent finish!
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