Inflatable Product Replica Revs Up Creative Advertising & Event Marketing

Inflatable Product Replica Powers Up the Creative Advertising Efforts of FVP

Racetracks. Tradeshows. Wherever it goes, the FVP VoltEdge battery inflatable product replica gets noticed. And that's the point. At these and other venues, there's always something going on. In environments where your prospects' attention is fractured, you want to have a marketing tool that makes a big impression. That's one reason FVP chose Landmark Creations.

Chris Lund, FVP Category Manager, had some precise goals when he approached Landmark about developing this creative advertising piece. "The goal of the inflatable [product replica] was to increase the brand and product awareness at multiple venues. We were specifically looking to provide an extremely visible example of our FVP VoltEdge battery to be used at events with large crowds where traditional marketing (including billboards and sponsorships) can be difficult to see."

With its large, colorful front label, the twelve-foot-tall battery inflatable was immediately seen by passersby. And, because this cold-air giant is easily inflated and deflated, FVP had no trouble moving it from customer events to sales conferences and even to the World of Outlaws Sprint Car races.
A great working relationship between sister company Super Clean and Landmark Creations helped convince Chris that we were the inflatable manufacturer for him. "Landmark was chosen for this specific project based on past experiences that were very favorable, including inflatables constructed by Landmark for our sister company Super Clean. The quality of the construction along with the competitive pricing tipped the scales in Landmark’s favor."

Aw, shucks!

Inflatable Arch Ushers Motorcycle Riders to Weekly Gatherings

Motorcycle Night Inflatable Archway Directs Traffic & Provides a Bit of Wow!

Every Tuesday night from May to September you'll find a swarm of motorcycles turning out in Lowell, Massachusetts, for Motorcycle Night. During each event, bikers have the chance to meet other riders, take in live bands, check out custom bikes and talk with top motorcycle sponsors and vendors.

The brainchild of Steve Munroe, this fun-filled weekly gathering helps to expand the local biker community throughout New England. They've had attendees from across the nation.

Landmark Creations provided the entrance inflatable arch, a custom design complete with flames and an interchangeable welcome banner. And those vendors and sponsors mentioned earlier? There's plenty of space for them to advertise, too.

What did the good folks at Motorcycle Night hope to accomplish with their inflatable archway? They wanted a bit of the wow-factor along with a professional-looking gateway for each biker to drive through on arrival. They got just what they asked for.

Steve sums it up best: "From start to finish, Landmark Creations did a fantastic job! The attention to detail throughout the project was amazing and we were very impressed [with the] pictures of the final archway [we received] before it was shipped."

[Featured in Landmarketing Issue 35]

Marlin Character Inflatable Costume Keeps Customers Happy

Customers Ask for Car Wash Express's Marlin Character Inflatable

Fast, friendly and wet… few things could be a more appropriate representative of a speedy car wash than a marlin. That's precisely why Car Wash Express chose this creature as its front man (front fish?). Standing about eight-feet tall, the marlin costume is the latest addition to the marketing department of this high-volume wash.

While their new character inflatable costume has only been in use a short while, she has already made an impact. Brett Meinberg, President of Car Wash Express, tells us, "We have not had [our inflatable mascot] long, but people already love it, and when we do not have it out, they ask for it."

With a primary goal of branding the washes, Brett has plans to use his new inflatable street side to capture the attention of passersby. In addition, entertaining kids who visit one of the five Car Wash Express locations with their parents is also in the works.

Is it possible to form an opinion of an inflatable mascot in a short time frame? Sure it is. "This is the best marketing investment I have ever made. This thing is just plain amazing!" We agree 100%.

Looking for more information about custom inflatables?

Download our free eBook Getting Started with Inflatable Marketing and browse inflatable costumes in our catalog.

[ Featured in Landmarketing Issue 33]

Precision Tune's Tire-Shaped Giant Advertising Balloon

Precision Tune's Cold-Air Inflatable Reinforces Branding

Quick! When I say, "Precision Tune," what comes to mind first? Oil changes, right? Did you also know Precision Tune does tires? Yeah, I thought so. And that's what prompted this auto maintenance giant to approach Landmark Creations about developing a tire-shaped, giant advertising balloon.

As they add to their brand image, Precision Tune's cold-air inflatable tire helps to convey a message that they offer more than just oil changes. Typically positioned in front of the locations near the street, the inflatable helps to grab attention and alert passersby about the chain's ability to handle all their tire needs.

According to Kevin Bates, Vice President of Marketing for Precision Auto Care, Inc. in Leesburg,Virginia, "We get a few people in who've seen [the inflatable] every day." I think everybody would agree that a few new customers coming into your location every day is a good thing. Are sales slow for you? Do you have a new product line you'd like to draw more attention to? Inflatables prove themselves time and again. Consider adding an easy-to-set up, cold-air inflatable to bring new customers to you.

Big Gorilla Auto Sales Inflatable Mascot

Big Gorrila Auto Sales Inflatable Mascot

When you look back over the history of inflatables, one thing that stands out is the inflatable gorilla. Today, that legendary icon is still performing well for businesses all across the country including one used-car dealership in Lakeland, Florida.

With a name like Big Gorilla Auto Sales, it doesn't take long to decide what your mascot will be. When the car retailer decided to bring their namesake to life (so to speak), they chose Landmark Creations. A poor experience with a foreign-made inflatable in years past convinced Big Gorilla that made in the USA is best.

Their goal for the inflatable mascot was to make it easy for customers to find them, so they could take advantage of the low prices and in-house financing. Standing 26-feet tall with his bright yellow attire, slick shades and funky little smile, this big guy catches the attention of everyone.

Has it worked? Oh yes! The Big Gorilla team boasts, "Everybody knows about our dealership because it's the place with the big gorilla!"

Looking to stop traffic on a busy street? Need to attract attention at a sporting event? An inflatable mascot makes a strong emotional connection that people simply can't resist.

[ featured in Landmarketing summer 2009 ]